Cold Open On Endocannabinoids

SPEAKER_01 0:00

The endocannabinoid system is a primary modulating system. Its job is to maintain homeostasis or balance within our bodies. We discovered that we have our own endogenous, that means we produced ourselves, endogenous endocannabinoids. And the two that are part of the endocannabinoid system, the first one's called enandemite. The word anonda means bliss in Sanskrit. Sir Bliss hormone, neurochemical that is expressed. It's like when we get runner's high, it is some endorphins, but it's also enandemite that's being released. The second endogenous endocannabinoid is called 2AG. We produce these things to maintain balance and homeostasis.

SPEAKER_00 0:39

Welcome to Hormone Heroes, where I share testimonials from real people who have experienced bioidentical hormone therapy. Men and women share the symptoms they have experienced and the difference proper hormone replacement has made. Please consult with your physician or practitioner for medical advice. Let's get started with today's guest. Hi, and welcome to the podcast. Today we are very excited. We have Mr. Lynn May with us today. He is the CEO and co-founder of Endo DNA, and he is an author. He wrote Jack of All Trades, Master of Some. So welcome, Lynn. Thank you. Appreciate it. I'm very excited to talk to you today because mostly we're going to enter a world that I'm not as familiar with and then also talk about genetics and things like that. But just give us a little bit of your background and your story.

SPEAKER_01 1:50

Yeah, sure. So I was actually born in Lithuania and I immigrated to the U.S. when I was about six years old, my parents, and resided in Philadelphia. But when I got to learn language and all that stuff, I would be in school and the teacher would call me and my brain would be elsewhere. I wasn't paying attention. So I became disruptive. And, you know, my parents were called in and they took me to doctors and I was diagnosed with ADD. Back in the day, it was ADD and ADHD, and I wasn't a hyperactive kid, so it was only ADD. And they put me on prescription medication. And uh, you know, I think it was like Rudolin, maybe something of that nature. I don't even remember. Uh, I didn't like the way it made me feel, which is actually not the right description. It didn't make me feel like didn't make me feel. I wasn't happy, I wasn't sad. You're just sort of existing through your day.

SPEAKER_00 2:49

Yeah.

SPEAKER_01 2:49

So I was uh going to, I think it was ninth grade, maybe. I was hanging out with some older kids and they're like, hey, do you want to smoke a cigarette? It's like, yeah, I'll be okay. I'll smoke a cigarette. Sure. I never really questioned why they only had one cigarette, which was uh they had one cigarette and they passed it around, took a drag, and like, it doesn't taste like a cigarette. I took another drag, they're laughing. Like, what? They ended up putting cannabis inside the cigarette.

SPEAKER_00 3:17

Yes.

Dispensaries To DNA Personalization

SPEAKER_01 3:18

When I went back to class, the windows that were open and my brain sort of narrowed, and I could focus. So I never told anybody that this was my medicine, but I gave up all prescription medication and went to cannabis. My parents weren't really happy about that. They would cash me, I would get in trouble. And when I was just about 18, my parents actually called the cops on me and tried to have me arrested and kicked me out of the house. Now, the irony of this, my parents both consume products. My company has patents on, and they're big fans of what we do. But at that time, you know, I was devil's lettuce and all this stuff that they talked about with your brain on drugs with Nancy Reagan. I'm dating myself, but that's what we grew up with. And then went to a university, went to Temple University. It was a physical therapy major, even though like that wasn't really what I was interested in. But uh, I opened up an internet company in 1983 out of that and moved to Los Angeles. I had another startup that I exited out of as well. So I was moved to Los Angeles to like permanently like 2000, 2009, 2010. And I was sitting in the real estate office trying to decide what I was gonna do. And these guys walked in, they wanted to open up an alternative pharmacy. Everybody's like, what is that? Like, you talk to them. So I said, What are you guys trying to open up? Alternative pharmacy. I'm like, really? What are you trying to open up? They're like a dispensary, cannabis dispensary. I said, cool. Where's you know, you have to be compliant with this, that. They didn't know anything I was talking about. So uh I found them space, they let me, uh they invited me to be a partner, asked me to be a partner. So we ended up opening up four or more of those dispensaries under the same brand called Cush Kingdom. And uh what I kept seeing was two people consumed the same varietal out of a completely different experience. So my ADD hyper focused brain kicked in and I started looking at why is this happening? I saw a video by a couple of people that were sequencing the cannabis plant. So, long story, a little bit longer, I contacted this company, uh, went to work as a consultant. They taught me how to extract DNA from cannabis plants, how to sequence it. And uh, we started the first library of different chemical varieties and put them on the blockchain. And the parent company of their company was doing pharmacogenomics testing. So the study of uh how drugs affect individual bodies and contraindications between different medications. So I got into the human genetics side and I had a light bulb over in one day. It's like, well, we have cannabis genetics here, we're plant genetics here, we have human genetics here. Let's bring those two together and guide people to a personalized experience. They weren't really interested in that. They ended up closing down the human side. So I got lucky and grabbed some, some really uh smart scientists with me and launched uh endo DNA in 2017. So that that that was our first foray into uh into business with an endocannabinoid system test. And we got a patent on the use of DNA to make recommendations associated with the endocannabinate system.

Endocannabinoid System Explained

SPEAKER_00 6:17

So this is where I just want, I'm just soaking all this up. I want you to educate me. I was I was watching a talk that you did in South Africa and um very impressive venue, by the way. Just you were talking about how you can test someone, and and I'm gonna really butcher this, but you can clean it up for me. Someone can take a gummy and it can really be a bad experience. But if they do a sublingual or something like that, that because of their genetic disposition, that works better for them. Will you expound on that really poor job I just did?

SPEAKER_01 6:58

Would it be helpful, Kelly, for me to sort of give an overview of what the endocannabinoid system is?

SPEAKER_00 7:03

Absolutely, yes.

SPEAKER_01 7:04

I think that we get it wrong, and we and doctors get it wrong because we're always looking at the ligand, the substance. Oh, this is what cocaine did to me. This is what cigarettes did to me, nicotine. But it's not about that. It's about our internal neurochemistry because we have receptors for a lot of these substances, and it the feeling that we get is our own neurochemistry is being expressed. So, same thing with the endocannabinate system. We we blame this plant, but it has nothing to do with it. It is our own neurochemistry. So the endocannabidate system is a primary modulating system. Its job is to maintain homeostasis or balance within our bodies. It was discovered in 1992, which is not that long ago, if you think about it. Right. Primary system, but it's 1992 by Dr. Rafael Mashulam, who's an Israeli scientist. I passed away a couple of years ago. But when he discovered this system, he discovered that we have our own endogenous, that means we produced it ourselves, endogenous endocannabinoids. And the two that are part of the endocannabinoid system, the first one's called enandemite. So the word ananda means bliss in Sanskrit. So this is a bliss hormone, neurochemical that is expressed. And it's like when we get runners high, they used to think it's all endorphins. Well, it is some endorphins, but it's also enandemite that's being released. The second endogenous endocannabinoid is called 2AG. So we produce these things to maintain balance and homeostasis. And we're lucky that we found a plant in nature. Some people are deficient in our own endogenous endocannabinoids. So I'll give you some examples of how that works. But we're lucky that we found this plant in nature that when heated, uh, when the raw plant cannabis, when it's in its raw form, the chemical formula would be like THC, which is the active ingredient, THCA. So it has an acid molecule. When you heat it, it's called decarboxylation. So the acid molecule drops off and converts a delta-9 tetrahydrocannabinol or THC, and it binds to your CB1 receptors. Your CB1 receptors are located most in your brain, in your central nervous system, et cetera. And when it binds, it releases an andamite. When you consume CBD without the acid molecule, it has an affinity for the CB2 receptor, which is mostly located in your immune digestive system. So it helps to modulate and regulate those. So that's how the endocannabalary system works when it gets signals from the other systems. Let's say one of your systems is out of balance, it sends that signal up the central nervous system, like salmon swimming upstream to the brain. And then most of the amygdala part of the brain decides which neurochemical to release and how much of that. So it releases that enandomite. And then if you're deficient in your own endogenous enandemite, then you can substitute that with the plant. But the idea is that it'll release those neurochemicals to get that system back in balance. That's kind of how it works.

Genetics Behind Edibles And Reactions

SPEAKER_00 10:17

Okay. And that's a very good description of what I was listening to. So give us an example of a real life example of one versus the other.

SPEAKER_01 10:29

Yeah, and I'll give you a couple of examples because you brought up this whole gummy, uh, you had a gummy question, edibles. So I'll give you an example of how the endocannaboly system and how your genetics are involved and what happens to an individual. So let's say that I'm walking down the street and a car pulls out of nowhere, almost hits me. So there is that fight-of-flight or you know, freeze kind of response. So you're gonna have neurochemicals that are pumped into your bloodstream. You're gonna have some dopamine, you have some adrenaline, some converted norepinephrine cortisol. So it's all in your bloodstream. And then your brain realizes, oh no, I'm safe. There's no line chasing me, I'm good. So now there's a re-uptake of those neurochemicals, and then your brain releases new neurochemicals, including enandomite and 2AG. So if you have a genotype, there's a certain gene called pha, fatty acid amino hydrolase. That gene produces, or that polymorphism produces an enzyme that breaks down enandemite. So if you're breaking down more enandomy than the average person, you're not producing enough of your own. That cortisol level that's excreted into your blood can stay there longer. And when it stays there longer, your immune system, you say, oh, we need to go there and figure this out. So when it goes to that area, uh what when your immune system addresses that, it overreacts and then you'll feel inflammation, pain, et cetera. Now, if you have gut health issues, it can actually epigenetically to turn on the switch of gut health issues, and now you're having gut health issues. Now, you can subsidize with the delta-9 THC, as I as I mentioned. If you take the right dose and you actually subsidize what you're deficient in because you're breaking it down so rapidly, now you can get back to balance and you don't have to have that overactive immunosponse. But THC has a very narrow therapeutic window. So depending on how much you take, if you take a little bit too much and you have predispositions to things like stress reactivity, PTSD, or on the other flip side, but like depressive states, et cetera, it can actually trigger the epigenetic response that you're predisposed to, and you can have an adverse event. And when we talk about gummies, for instance, edibles, so you have these series of genes called, they're called cytochrome P450, CYP450. We all have them. They all produce enzymes that metabolize things, like uh there's one for lactose, there's one for gluten. So if we have these, we don't metabolize them well. There's specific ones for cannabinoids. There's one for CBD, there's one for THC, and there's one for CBD and THC together. So if you're a poor metabolizer of THC and you're taking a gummy, an edible, when it goes through your first pass, or it goes through your liver, your liver will convert that to an oxyhydroxide. So it's a metabolite of THC. So you're not actually getting the one that goes into your bloodstream, you're getting the metabolite of it. Same thing with alcohol or anything else that we consume through our liver. And if you're a poor metabolizer, it'll be a slower onset, it'll be a much more powerful onset, last longer. And if you have those predispositions to PTSD or stress or even psychotic episodes, somebody can have a very, very adverse event, uh, which actually happened. We so give you a story. I used Grandma Mary. I'm not going to mention the real name, but uh, Grandma Mary was uh living in an assisted living facility and she was going through uh chemo. And uh she had a cancer and she was going through chemo, and her doctor told her to take cannabis. So she went to a dispensary and she met a wonderful buttender who told her, Hey, Grandma, I have some gummies for you, but don't take a lot. Don't take more than two. So grandma married, went back to her assisted living facility, took two gummies, waited, nothing happened. Made her some more. And then she had what she described as a psychedelic experience for two days. She was high for two days. So grandma then did a DNA test, and she found out that she was a poor metabolizer, slow metabolizer. She had stress reactivity, she had all these other genes. So when she realized that, the formulation changed to more balanced formulation, sublingual, so it bypassed her liver so she could consume it underneath her tongue, like a tincture uh or a buccal cavity. And then uh she had a completely different experience. So the cannabinoid ratio was more balanced, 50% CBD to THC, and also the terpene profiles, which are the essential oils of the plant that work in conjunction with the genetics, they were different as well. So more calming, relaxed, and not sedative. And then what she would do is she would have her business cards and she would hand it out to the people that in her that were getting chemo, because it's uh it's like a group with a curtain. She was giving them out if you want to feel better after your chemo, do this test and call these guys.

Terpenes Beat Indica Versus Sativa

SPEAKER_00 15:43

So Yeah. Very cool. And you in your in your talk, you also mentioned that Indica and Sativa, you basically said that's that's not really a good delineation between the two. Can you expound on that a little bit?

SPEAKER_01 15:58

Yeah. There really isn't no such thing as indica and sativa anymore. So we had what's referred to as land race chemical varieties. That means they originally were originated in a certain region of the country. So the original Indica plants originated in somewhere around like uh Afghanistan, India, Kashmir region, and they were they went through like a pretty harsh climate, weather changes, wind, so and then uh predators in that area. So the plant, if you've really looked at it originally, it was low to the ground, it grew wide, not tall, and it gave off a very skunky diesely smell. And that is the terpenes, the essential was that plant produced to sort of get rid of the possible predators that were native to that land at that time. So the that skunky diesely smell is associated with a terpene profile called Mersine, which is sedative, which is high in those indica dominant plants or the original indica plants. The other plants that are more sativa dominant, they kind of grow differently. They grew in climates like South Africa, Durban, or like Hawaii, the original Maui's, they grow tall to the sun, and they have a little bit of a more like a fruitier type of smell. And that has to do with the terpene profile called limanine. So limanine boosted your dopamine production. Mersine is more sedative. So these are the original plants. But as we started cultivating them more and more, we created hybrids. So we crossed all these plants together. And now there's no such thing as indica sativa pure because we don't have those. But when you look at it, it's indica sativa dominant, and it has to do with that terpene profile. So if their primary terpenes or essential oils are MERSI, and that means it's more sedative. If it's limanine, as an example, it means that it's more sativa. It gives you more of that boost of energy. So you have to kind of look at what the terpene profile is to give you an indication. Is it going to be more sedative or more, you know, kind of energizing? Here's the challenge with that. The reason why I even thought of, you know, doing the company and all that stuff. When I had dispensaries, one of the guys there, uh, he asked if you want to consume some cannabis. So, yeah. I said, We we have some of this uh uh sativa dominant uh stuff. He goes, No, no, no, no, that stuff puts me to sleep. So no, no, no. I said sativa, like supposed to give you the boost up. He goes, not for me, it does the opposite, puts me to sleep. So that was different people react differently. That's why, you know, cannabis is personal.

EndoDNA Expands Into Hormones And AI

SPEAKER_00 18:49

Yeah. So let's talk more about Indo DNA. So you you started this for one thing, you're a phenomenal entrepreneur, and that's just been your spirit since you were born. But when you got into indo DNA, it was mostly for the cannabis industry, correct? Is it and then it go ahead.

SPEAKER_01 19:12

The idea was originally to solve an issue. I wanted to make sure that everybody has a personal experience. I wrote a book on it. It's called Making Cannabis Personal, whatever you uh you can get on on Amazon. But the idea was that we are all individuals and the endocannabis system is misunderstood and people are having these adverse effects. So let's guide people. So, you know, I didn't want the industry to suffer because it's interesting. When somebody drinks a bunch of tequila and has a really adverse effect, nobody's calling Don Julio and saying, hey, Don Julio, what did you do to me? You gave me, no, you're saying I took too much. I learned from that. Right. But we blame the plant instead of you know pointing the fingers to ourselves. So I want to kind of guide people. And we became pretty successful. I mean, we have a you know numerous patents and stuff, and we have thousands of uh customers, 16 different countries. But I'm always trying to solve what's the next issue. And this is great, and it's and you know, there are some limitations to that based on the legalities and all that stuff. It's very, very complicated business. Even though we don't touch the plant, we're still pigeonholed in that sort of space due to algorithms and all that other stuff. So, you know, the idea was to be able to create something that'll help personalize the experience for individuals. And I got a call from a doctor that said, hey, you know, I'm seeing, and she specializes in female hormone health for the most part. She said to me, I'm seeing a lot of women in their late 20s, early 30s with perimenopause symptoms. It's like, really? That's super surprising to me, but maybe it's the hormones and the water and the food. I don't know. It's not so, and then she goes, I'm also seeing a lot of women who are going through menopause and getting really severe adverse effects, like uh hot flash severity, hot flat frequency, weight gain, sleep issues. So is there a way that we can get ahead of some of these issues? So I have a tendency to say yes to everything and and I figure it out later. Right. Of course we can. So then I went back to my team and yes, we can. Uh, and we did. And we created a female hormone health test. Then we created a male hormone health test, and then we proceeded to look at the entire genome and see what else we can do for doctors. And we started looking at different tests regenerative health and wellness, male, female hormone health, skin, nutrigenomics. And then we got contacted by a company that was doing a clinical trial for Alzheimer's. So we did more of a cognitive test as well. But I also learned something along the way, and say really low because we'll keep it between us. Doctors don't really understand genetics. Epigenetics a little bit more, but not genetics. So it's like, oh, we have to create something that allows doctors to be able to understand what the report says. So instead of having genetic counselors, nothing against genetic counselors, is there a way that we can leverage AI to help them? Right. So we build a platform called BIOS. BIOS is their own personal AI, large language model that allows you to interrogate the genome. So the doctor can now chat with your DNA and ask it questions. He can provide uh, you know, different, not only your DNA, but your uh blood work, all your labs, and then provide a suggested protocol for the doctor to use in their treatment plan. And the way that we have it set up, it's three parts. The first is prescriptive. So anything pharmaceutical, anything they want to prescribe to the patient, could be hormones. The second one is supplementation. So this is anything that's can be nutrients, vitamins, minerals, or it could be peptides or you know, something that's not prescriptive. The next is lifestyle modifiers. So that means exercise, it could be a diet, it could be a red light therapy, sauna, et cetera. Now that they have that and they save that, the patient has that as well, and they have some to follow. But here's what I think is my favorite part. How do you know that that protocol is working for the individual? And what we're doing is we're setting up epigenetic testing and biomarker testing compared to baselines. So when they come back in three months, they take another test and we can see if there's any changes, something's been methylated or unmethylated turned on or turned off. So we see how well the protocol is working for that individual. And the AI can make those suggestions to the doctor, they can modify as needed, and then the system continuously learns.

SPEAKER_00 24:04

That's incredible. For physicians that are listening, how does someone get a hold of you and start this journey with their patients?

SPEAKER_01 24:14

Yeah, it's endo-ed-n-d-o, endodna.com. That's uh our website. My email is len at endodna.com. I am on all the social platforms. I'm pretty active on LinkedIn. I'm under Len May. The only one that's not Len May, I think, is Instagram. It's Len May DNA, but you can still pull me up there.

ADHD Polymaths And Executive Coaching

SPEAKER_00 24:35

Okay. And we will have all those links in the show notes as well. Tell us, so tell us a little bit about your your coaching.

SPEAKER_01 24:44

Yeah. Uh so I I've I've been coaching on and off for many years. And what happened was I was doing this uh, I was asked to do sales training for a bunch of different companies. I was trying to figure out what I was going to do is between kind of gigs. And so I started sales training in some of these big companies. And uh I was sitting and talking to one of the CEOs years ago, and he was complaining about, you know, I don't know if you're familiar with the four-burner theory. The four-burner theory is like this uh this theory in entrepreneurship that a lot of entrepreneurs try to keep four burners on at the same time. So their their business, their health, their family, whatever, whatever that is. It's impossible. And you just can't do that. So what happens is they focus on maybe one. So their business is growing rapidly,$100 million company, their marriage is falling apart, uh, they're eating McDonald's every day, and you know, and they're not not having a good relationship with their kids or something like that. So uh, and a lot of these uh CEOs or uh C-level, C-suite level um individuals that I was working with also had ADHD or ADD diagnosis or perceived that. So I was like, oh, maybe I can help you. And I started working with uh C-level because I was diagnosed and I can have my systems in place that I used for myself for many years. My ex-wife was like, why do you eat the same thing for lunch every day? I'm like, because you don't understand. I opened up the fridge, there's 30 choices. I mean, like, maybe this, maybe that, and my lunch is over already. Like, you have to understand my neurodivergent brain thinks differently. But we can also lean into what our superpower is of ADD, because now we haven't the ability to um recognize patterns and things that don't seem like they're patterns. So that's like multitasked more effectively with the right guardrails in place. So I started doing that, and you know, I think I helped a lot of people. I have some really good, I don't want, I don't want to call it testimonials, but case studies that that people I'm so proud of that were able to change their lives around, their businesses around. It's an incredible feeling. I I love to give that because it comes back to me tenfold. Uh, but I was so busy with this company, and then it happened again. And I started talking to some people and talking to colleagues of mine, and they were like, Oh, I'm having this issue. So I'm like, you know, it's interesting. Maybe I should resurrect my coaching again. And and also, what this is what happened. I was giving a talk, I don't remember where which one it was, but the person that was introducing me introduced me as Len May. He's an autodidactic polymath. And I was like, what'd you call me? My filly came out.

SPEAKER_00 27:33

I was like, what's up?

SPEAKER_01 27:35

And then uh, and then uh, you know, I had to look it up. And I'm like, okay, uh autodidactic, like singularity focused. Uh polymath is somebody who becomes an expert in a field without going to school for it because they're interested. I'm like, sounds like me. I mean, that's that's what I do. I'm like, I didn't go to school for genetics, I didn't go to school for real. Like, whatever I like, I dive in deep. So I started reading a book on polymaths, and they were saying that the poster child of polymaths, like Leonard da Vinci. And uh, you know, he obviously we only know painter, inventor, all these different things. And then I started digging deeper. I'm like, wait a second, it took him 10 years to paint the Mona Lisa. There was all these people who were really upset with him because he did hundreds of things, but he left thousands of things unfinished. I'm like, I wonder if it has ADHD, if he had it. And I started following down the trend. I'm like, what about this person, Ben Franklin? I'm following all these great polymaths, Sir Richard Branson.

SPEAKER_00 28:34

Uh-huh.

SPEAKER_01 28:35

I'm like, it seems to me that there is a pattern. So I went to look around for a book and I couldn't find anything. So I'm like, maybe I have to write it. So the idea is, the idea is, so that's why I wrote uh Jack Lady's Master Sum. And it's the connection between ADHD and polymath, and it's called Rewiring the Modern Genius, because I really believe that there is a newer day versions is a genius if used correctly. So coaching is part of that process on being able to take people who are already maybe successful, however they define success, but they feel that something is missing. They're feeling unfulfilled. Maybe they're trying to burn those four burners at the same time. So it's helping to create a process and the system for those people to be able to leverage uh their gift and uh their superpower to be uh more fulfilled.

SPEAKER_00 29:35

I think that's incredible. And I I see here, you know, you start with you, you do the genetic testing, you do wellness, you have in-depth review of your results, and then you do a customized health and wellness plan, ongoing accountability and support. But this isn't just about health, is it? What you just described is you could help someone not to take away from Grant Cardone, but 10x their business, 10x their life, all the all those things.

SPEAKER_01 30:04

Yeah, I don't I don't think you can take anything away from Grant Cardone. He's uh he takes everything himself. Uh, I had this conversation with the 10x people before. I'm like, uh, you know, epigenetics is a wonderful thing and it's great, and I think it's really important. Your DNA is your GPS of life. It shows you where your personal potholes are in the road. And if you're only doing epigenetic testing, how do you know that what you're turning on should be turned on, and vice versa? So I really think there's a combination of the two, and it is about it is about leaning into what you're already predisposed to, what your power is, and being able to, as exactly what you said, 10x everything in your life, but manage expectations. And this is the thing that I think we get caught up at. I get caught up as an entrepreneur. I mean, I'm focusing on my business. But if I'm doing this in the way I used to do this, that means I'm sitting on my, can I say ass? I'm sitting on my ass. I'm saying, I'm sitting on my ass like 12 hours a day. And what happens to my fitness? What happens to my personal health? Well, then I don't have time to eat. So I'm gonna pick something up at the store and or I'm gonna pick something up at a fast food. Now, because I'm not feeling great, it's affecting my business, it's creating brain fog. We're all interconnected, starts with ourselves. And even this notion of being fulfilled, I really believe that you can be fulfilled in many different ways. And it doesn't have to be, I got to find something that's fulfilling to me. Well, you can find something that's fulfilling to you right now. And then tomorrow, it may be something else as well. So you don't have to be there hard on yourself. And this is the thing that I learned what I did for myself and how I didn't give myself enough love. I didn't fill my own cup. All these things came, you know, to a head with me. But now it I'm shifting that for myself. So I figure if I can do that for me, I'm my own guinea pig with everything that I do. If it works for me, I want to help other people, but I'm gonna try it on myself. I'm gonna do my own genetic test first. I'm gonna do my own epigenetic test first. I'm gonna do my own gut microbiome test first. So once I figure it out, now I can share with other people. And I really think that, you know, a lot of people have a gift that they think is a burden. And that's what I want to have people kind of flip.

Preventive Medicine And Final Takeaways

SPEAKER_00 32:34

Yeah. See it, see it in a different light. I can't wait to do it. As soon as we get off here, I'm gonna get back into my email with you and take care of that. What's next for you? I know you've written your book. That's done. What's next?

SPEAKER_01 32:49

You know, the next thing is we really want endodine to be the standard of care for medicine, at least in the United States. And unfortunately, we have two separate systems of health care in in the United States. We have a sick care system, and we have or I'll call it even sick care/slash acute care and chronic health care system. And, you know, I'm not sure what I can do to solve the first one. We have insurance in place, we have the FDA, we have big pharma, we have all these guardrails and these different things that we can't do. And if you're seeing a doctor and they're spending 15 minutes with you and they're writing you a script, part of it is on us too. Because look, if we have a pain on our elbow, we go to the doctor, we say I have an elbow pain. Doctor says, Did you bang it? No. Were you playing tennis? No. What's going on? I don't know. A pain. Okay, well, if I have something for you, I can even give you an injection, it'll take away the pain, or I can give you a pill. Which one do you choose? Whatever one you chose. You know what? That injection help me with my pain. So I feel good about what you just did. And the doctor says, Well, I just helped you with your pain and I did no harm. So both of us feel good about the experience. However, what caused the pain in the first place? Then you want to know that. And you're if you're just taking care of the symptoms, you're not addressing the root cause. And this is what, you know, a sick care and acute care. Listen, if I have a fracture, I wouldn't want to go to any other doctor than in the U.S. I mean, we have the best acute care specialists anywhere. But the chronic conditions, a lot of them are caused by uh, you know, stress and all these other things, the way we eat, we can address those things. And functional medicine, integrative medicine, that is who we're looking to standardize on looking at your genetic, your epigenetics, your labs, how you interrogate all that stuff. Let's look at the big picture and prevent some of these things that we're predisposed to from actually expressing themselves. And what's next is that it's getting it out to as many doctors as possible that are not secure. And some of them don't want to be, but they're just stuck in that kind of quagmire. So let them start using the platform to actually prevent some of these things from happening.

SPEAKER_00 35:29

I think that's awesome. So if you are a patient, you can go, is Linmaycoaching.com where they should go first?

SPEAKER_01 35:37

Uh they should go to endodna. Endo DNA. Endo DNA first. Endodna is our uh uh is our uh corporate site. Uh there if you're if you're a doctor and you want to use the platform EndoDNA, if you're a patient and you would want your doctor to use it, same exact thing.

SPEAKER_00 35:53

Okay. Go to theendodna.com. And then the LinMaycoaching.com. That's who who who's your best client for that, would you say?

SPEAKER_01 36:03

I think it's, you know, I I was doing it for the endocannabinous system. There's a lot of people who came to me and said, you know, we want to try cannabis, or I've had adverse experiences. So that was the first for it. And now it's focusing on people that really are have ADHD or think they have ADHD, and uh what we can do to help people kind of use that as their superpower. So that that's probably the ideal customer for a client for me.

SPEAKER_00 36:31

Let's talk that about that just a second. Using ADHD as your superpower. Go. How?

SPEAKER_01 36:38

Well, so I'll give you ADHD. What it is, you're you're born with a depletion of dopamine. So what happens is you are your brain is always searching for the next squirt of dopamine. And that's why you have these scroll moments. And it's very, very hard to focus when you feel something else going on. Like it seems overwhelming to you sometimes. But if you have the right system in place, not everything is urgent and important. You can actually strategically create your life and then anchor your life with hits of dopamine as a reward system. So I'll give you an example of how that can work. And I'll and I'll tell you what the advantage is. So I don't like to go to the gym. I don't really, I'm not that kind of guy that like, I love going to the gym. When I'm there, I'm there, I like it. I go four or five times. Like, I make it a must for myself. But the reason I anchor it, I love going to the sauna. So for me, I get my dopamine hit. I don't want to, but I know that I dangle my carrot that says I'm gonna go to the sauna and I'm gonna enjoy that. So I can go through that as long as I can anchor it with a hit of dopamine at the end. The other thing, I know what my flow state is. So I can go on a hike. Luckily, I live in LA, so I can pretty much go all year round, but I know where my flow state is. I know how to prime myself for flow state. So my all my neurochemistry is firing at the best moments. So, but all these things, like I talked about pattern recognition. So, pattern recognition, and there's genetics involved in this too. You have genetic predispositions to ADHD, you have genetic predispositions to impulsivity, these all these things. So we'll look at your genetic predispositions, we'll make sure we get ahead of those. We'll create systems in place that allow you to utilize your pattern recognition and multitask effectively. However, if you get out of your lane, now you can't make a decision because now you have 12 things that are going on. Let's keep them to three. And that way you can connect those things. So being able to create a dopamine reward system, anchor it with good habits, remove the bad ones, uh, take action. A lot of people are like, uh, especially with ADHD, or is this uh, you know, paralysis by analysis kind of thing, you're trying to perfect, but when we we as people with ADHD do best when our backs up or against the wall because we're screening the most neurochemistry at the time. So what can we do? So we don't have to procrastinate to last second. What can we do to get ahead of that and and prime ourselves for that doping reward as we go through the process? So those are some of the things that we would work on.

SPEAKER_00 39:25

Would you would you say most entrepreneurs are ADHD or ADD?

SPEAKER_01 39:30

I would say I think there's a study about three-quarters of billionaires are neurodivergent in some way, ADHD, uh, you know, and they're obviously a lot of them are polymaths as well. So in my in my research, that's exactly what I saw. Entrepreneurs, yeah, probably undiagnosed, but it's exactly that. And it's being able, and I don't even know if they realize that they're using it as their superpower. Because you I can tell really quickly when you talk to somebody, are they are they that person is like, my daughter? She's I'm not like you. I can't, I can't do these things. Let me focus on this. I'm like, what do you mean? You have this, this, so and my business partner the same way. I know people that are not like that. For me, I'm doing multiple things at once, and I know where everything is, uh, so to speak. So yeah, I would say that there's a lot of there's a lot of entrepreneurs that are ADHD, but they they subconsciously learn how to utilize that as their superpower without even knowing that they're doing that. So if we can take that and replicate it and show them how to show up like that over and over and over, they can do anything.

SPEAKER_00 40:44

Well, this has been incredibly interesting to me. You know, the the cannabis world has not been a big piece of my life. Just like I tried it a couple of times and it didn't suit me, you know. So I thought, why bother with that? So I'm incredibly interested in not only doing the endo DNA for myself, but also instilling it into our functional medicine clinics we have. And then also um any consulting and things that we do uh to offer that as well. So I'm very excited about that. And I just really appreciate your time, Lynn. Is there anything else you'd like to leave us with?

SPEAKER_01 41:23

No, I appreciate uh you having me. I I just think that, you know, people need to ask for real health care. And it it's unfortunate, and I'm learning it more and more, but what it gave rise to is this incredible, you know, tidal wave of functional medical professionals. And it's a beautiful thing. You know, I was at A4M uh both in December and the spring, and it's growing rapidly. And we have so many more doctors looking at so many things. I was talking to this doctor of Chinese medicine, and we talk about alternative medicine. Alternative to what? This medicine's been going on for thousands of years. Uh, plant medicine was going on for thousands of years. Pharma is taking those plants and creating isomers and creating drugs from those plants. But what's alternative? I think we're alternative to what the real medicine is. So I really want people, I really want people to understand that it's not just one way. If we can take everything that's been done, east, west, combine them all together and create real personalized protocols for people, look at plants, look at everything holistically. I think we'll be a much healthier society and we'd be we'll be better contributors to the rest of the world.

Closing And Listener Next Steps

SPEAKER_00 42:44

Yeah. Well, thank you, Lynn. We appreciate your expertise and everything you've brought to the world so far. I'm excited to see what you do before you're probably maybe not even a quarter of the way finished with everything you're gonna accomplish. Well, thank you so much. Thanks for listening to Hormone Heroes. Take a moment to subscribe wherever you listen to podcasts so you don't miss the next episode. While you are there, help us spread the word by leaving a rating and a review. If you would like to share your bioidenticone story or need help finding a physician in your area, please email us at drkelly at hormoneheroes.org. That's D-R-K-E-L-L-Y at H O R M O N E H E R O E S dot org. We want you to be a hormone hero.